NEWS · MarTech
Why marketing automation needs an exit rule
An automated customer journey is incomplete if it defines how someone enters but never defines how they leave.
NEWS
Marketing Technology — News
Marketing technology for smarter campaigns, customer experiences and measurable growth.
NEWS · MarTech
Marketing measurement starts with a shared event dictionary
A useful event dictionary gives marketers and developers a common explanation of what a reported action represents.
NEWS · MarTech
Advertising reports need a clear distinction between credit and impact
A campaign can receive attributed conversions without proving that every conversion depended on the campaign.
NEWS · MarTech
Customer data quality is a marketing operations responsibility
A connected customer stack can spread a poor-quality field as efficiently as a useful one.
NEWS · MarTech
AI search makes clear source pages worth maintaining
AI-generated search responses make it useful to ask whether a source page explains its subject clearly and can be reached through normal site navigation.