GUIDE · MarTech
Marketing automation: build a useful first workflow
Choose a narrow workflow such as confirming an enquiry and notifying its owner.
INSIGHTS
Marketing Technology — Insights
Marketing technology for smarter campaigns, customer experiences and measurable growth.
GUIDE · MarTech
Marketing analytics: define events before building dashboards
Decide which decision the dashboard should support: improving an enquiry form, comparing landing pages or understanding repeat engagement.
GUIDE · MarTech
Advertising technology: evaluate a campaign tracking setup
List the advertising platform, landing page, analytics tool and sales system involved in a campaign.
GUIDE · MarTech
CRM and customer data platforms: separate records from journeys
A customer relationship management system commonly organizes business relationships and their history.
GUIDE · MarTech
Search and content technology: build useful pages for discovery
Give each page a clear purpose, descriptive title and opening explanation.